Urban Destinations
We focus on modern offices and high-end shopping experiences and deliver best-in-class, unique tenant experiences.
Urban Destinations is a dynamic division within CBRE Investment Management, specializing in office and retail investments across EMEA. This division is responsible for all transactions and asset management of office and retail assets, leveraging a robust platform with €16+ billion in assets under management and 400+ properties (as of December 31, 2024). Urban Destinations is uniquely positioned to navigate the structural transformations driven by digitalization, transitioning office spaces from fixed to flexible work environments and retail from physical to omni-channel experiences.
The division's strategy acknowledges the evolving occupier requirements and investor appetites, emphasizing the importance of prime locations and strong user experiences. Urban Destinations aims to optimize net operating income (NOI), drive sustainable growth and exceed client expectations through efficient asset management and redevelopment projects. By cross-fertilizing culture and talent, the division combines expertise in office redevelopment and retail end-user engagement to deliver high-standard operations.
Urban Destinations is committed to becoming a leader in placemaking in Europe, capitalizing on growth opportunities in densely populated areas and leveraging CBRE Group's data-driven insights. The division's focus on efficiency, demand and creativity ensures it remains agile and responsive to market changes, positioning itself as a first mover in the evolving real estate landscape.
In addition to its strategic focus, Urban Destinations places a strong emphasis on talent optimization. Recognizing the need for specialized asset managers, the division allocates the right talents to relevant assets in both office and retail sectors. This approach not only enhances operational efficiency but also works to ensure the delivery of the best NOI and client satisfaction in a challenging environment.
Urban Destinations is dedicated to fostering a culture of innovation, creativity and sustainability. By encouraging team members to propose, test and deploy new ideas, the division aims to create the urban destinations of tomorrow.
