London
CBRE Investment Management Announces Clara Homes Limited as the New Name for its For-Profit Registered Provider
October 30, 2026
Media Contact
Head of EMEA Media Relations
CBRE Investment Management (“CBRE IM”) has announced that its recently registered For-Profit Registered Provider (FPRP), previously known as AHF FPRP Limited, will now operate under the brand Clara Homes Limited.
The change follows the successful registration of the provider with the Regulator of Social Housing in September 2026 and reflects CBRE IM’s focus on creating a clear and accessible identity for residents and stakeholders. The Clara Homes name was chosen to reflect the values at the heart of the organisation: being approachable, transparent and focused on the people and communities it serves.
The introduction of the Clara Homes brand does not affect the provider’s purpose, governance or commitment to delivering high-quality affordable housing. Rather, it marks the next step in establishing a distinct identity that is closely aligned with residents and the communities it serves.
Ann Xu, Portfolio Manager for the CBRE UK Affordable Housing strategy, said: “As we continue to grow our affordable housing platform, it is important that we have a name and identity that resonates with residents and communities. Clara Homes was developed to create a clear, trusted and welcoming identity that reflects our commitment to quality homes, strong communities and a positive resident experience.
The new brand provides a resident-focused identity while supporting our long-term ambition to deliver high-quality, affordable, and sustainable housing across the UK.”
The For-Profit Registered Provider was established to provide greater flexibility in supporting the delivery of affordable housing and forms part of CBRE IM’s broader long-term commitment to the UK affordable housing sector. At the time of registration, the CBRE UK Affordable Housing strategy owned more than 3,000 homes and had allocated approximately £700 million of capital since its launch.
About CBRE Investment Management
CBRE Investment Management is a leading global real assets investment management firm with $155.5 billion in assets under management* as of September 30, 2026, operating in 20 countries around the world. Through its investor-operator culture, the firm seeks to deliver sustainable investment solutions across real assets categories, geographies, risk profiles and execution formats so that its clients, people and communities thrive.
CBRE Investment Management is a subsidiary of CBRE Group, Inc. (NYSE:CBRE), the world’s largest commercial real estate services and investment firm and a premier provider of critical infrastructure services. The company has more than 155,000 employees serving clients in more than 100 countries. CBRE Investment Management harnesses CBRE’s data and market insights, investment sourcing and other resources for the benefit of its clients. For more information, please visit www.cbreim.com.
*Assets under management (AUM) refers to the fair market value of real assets-related investments with respect to which CBRE Investment Management provides, on a global basis, oversight, investment management services and other advice and which generally consist of investments in real assets; equity in funds and joint ventures; securities portfolios; operating companies and real assets-related loans. This AUM is intended principally to reflect the extent of CBRE Investment Management’s presence in the global real assets market, and its calculation of AUM may differ from the calculations of other asset managers and from its calculation of regulatory assets under management for purposes of certain regulatory filings.