Clicks to Bricks: Physical Retail as a Solution to Digital Deterrents
01 Sep 2021 15 Minute Read Time
Global retail was grappling with disruption long before the pandemic. The mass migration to ecommerce intensified as the world went into lockdown, and retailers diverted their attention online and to ensuring their distribution channels had the mettle to keep up. The pandemic catalysed growth in the logistics sector and buoyed investor appetite. But while internet-savvy consumers may be happy to stay online, the sustainability of ecommerce is less certain.
Clicks to Bricks explores the potential deterrents to ecommerce growth and ways in which bricks-and-mortar retail could step up and save the day.